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SK networks Speedmate, Signing Asia’s First Exclusive Distribution Agreement of Matador Tires


- SK networks signed an exclusive distribution agreement of Continental Tire’s Matador tires
- Sales begin at Speedmate shops in mid-April…30% discount for launching
- Will emerge as a tire specialty distributor by enhancing cooperation with a global tire manufacturer 

SK networks is enhancing its tire distribution portfolio through partnership with one of Europe’s largest tire manufacture Continental Tire. 

The company is planning to expand its business for tires in accordance with continuous increase of interest on high performance tires of which safety has been proven in the global market.

On April 8, 2017 at Grand Walkerhill Seoul, ‘Speedmate’, SK networks’ total automobile maintenance brand, announced that it signed Asia’s first exclusive distribution agreement of Continental Tires’ Matador tires.

Continental Tires, one of global top-tier tire manufacturers, is operating 24 manufacturing factories in the world and one out of three cars manufactured in Europe is using Continental’s tires. Its advanced technology has been acknowledged in the global market.

In fact, majority of imported automobiles such as Mercedes-Benz are being sold in Korea equipped with Continental’s tires.  

Recently, Continental is raising its brand awareness in the Korea market by being used in domestic premium models such as Genesis G80 and Genesis EQ900.  

Through this agreement, Speedmate was able to possess sole distributorship of Matador tires, which is a global strategic brand using Continental’s advanced technologies.   

Because of excellent performance for its price, European customers already are showing high level of customer loyalty to Continental’s tires and it is expected that they will be prominent to Korean customers who put emphasis on cost-effectiveness.      

Matador tires will be on sales from the middle of April at Speedmate shops all across the country.  

To commemorate the launch of Matador tires, Speedmate will sell Matador tires at 30% discounted prices, which will be at the same rate as domestic tires.  

At the same time, a Speedmate membership card will be provided to customers who purchase more than two tires at free of charge. With the membership card, customers can get discounts on maintenance and gas.  

In accordance with rising popularity of imported cars, the demand for imported tires is continuously increasing.   

At the same time, as the imported tire installation rate among automobiles manufactured in Korea is increasing, Korean distributors are focusing on securing various world-famous tire brands.

An official of Speedmate, said, “Through this exclusive agreement, we will reinforce partnerships with global tire manufacturers and construct our own tire logistics system. Based on overseas network and distribution capability which were accumulated through the maintenance of imported automobiles, we will secure our position as a specialty tire distribution company and try our best to provide satisfactory services to customers.”

Meanwhile, for 15 years in a row, Speedmate has been ranked as the best brand in K-BPI’s automobile maintenance sector, announced by Korea Management Association which highly evaluated Speedmate’s well-proved maintenance capability, emergency response services (ERS), and maintenance services based on customer’s trust.


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